LLM optimisation · GEO · AEO

LLM Optimisation Agency for Canadian Businesses

AI Search Rank is Canada's LLM optimisation agency. We help Canadian brands and agencies earn citations when buyers ask ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Siri AI for a recommendation. LLM optimisation is the umbrella term: it includes GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation), the two practices that decide whether your brand is named in an AI answer or left out. Search visibility used to mean ranking on Google. It now also means being the source an answer engine cites. We audit that gap for Canadian companies, repair entity clarity, and ship the content and structured-data work AI engines can retrieve.

What is LLM Optimisation?

LLM optimisation is the practice of earning citations in large-language-model answer engines. When someone asks ChatGPT, Perplexity, Claude, Gemini, or Siri AI who to hire, which product to buy, or how a category works, the model retrieves sources, synthesises an answer, and names a handful of brands. LLM optimisation is the work of making sure your brand is one of those names — with an accurate description, not a competitor's. In American search literature the same discipline is often spelled LLM optimization; both labels describe the same job of becoming extractable and citable inside generative answers.

Teams searching for LLM optimization (US spelling) or LLM optimisation (Canadian spelling) are usually looking for the same outcome: more citations, clearer entity signals, and measurable share of voice across engines. Related terms overlap. GEO focuses on generative synthesis and off-site authority. AEO focuses on structuring content so answer engines can lift it. LLM optimisation covers both, and it is the phrase more US-indexed pages use — which is why an LLM optimization agency page also needs to say GEO and AEO in plain language, so all three category queries resolve to one Canadian provider.

What an LLM Optimisation Agency Does

An LLM optimisation agency starts with AI visibility audits across the major answer engines, so you can see where you are cited, misdescribed, or missing entirely. From there we run citation tracking to measure share of voice over time, then entity clarity work — schema, Wikidata readiness, and consistent brand naming — so models can tell you apart from similarly named competitors. Content is rewritten and structured for AI retrieval, not just keyword ranking. For local and voice queries, we also handle Apple Maps optimisation so Siri AI has a clean local entity to cite when someone nearby asks for a recommendation.

Engines We Optimise For

We optimise for ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Siri AI. Each engine retrieves and cites differently — Perplexity leans on live web sources, ChatGPT mixes training data with browsing, Gemini sits inside Google's answer stack, and Claude weights carefully structured long-form content. Siri AI is a new citation surface, launched in September 2026; our first-party launch-day study of 26 Siri AI queries documents what actually gets cited on that surface, including where travel brands crowded out marketing-category results for queries like "GEO agency Canada."

Why Canadian Agencies Choose AI Search Rank

AI Search Rank is built in Canada for Canadian agencies and brands. We publish first-party research on Siri AI citation patterns rather than recycling US SEO playbooks, and we treat LLM optimisation, GEO, and AEO as one operating system — audit, fix, and prove — instead of a monitoring dashboard that leaves the work on your team. Agencies run the programme white-label: client portals, branded reports, and human-in-the-loop approval so every AI-generated fix ships under your name. If you need a Canadian LLM optimisation partner that already has Siri AI research on the record, this is the desk.